What makes a Domain Name (or URL) valuable for business objectives?
Please note that there are exceptions, numerous sites that go against these guidelines are worth millions.
- Extension – .COM’s are more favorable then .NET’s and .ORG’s, and exponentially more favorable then some newer extensions such as .INFO, .WS, .TV, and various country extensions. They have a broader reach than country extensions and of course, they’re harder to get – and getting harder every day.
- PageRank – The higher the PageRank, the better. If someone’s looking for your business, being on page one in the top 5 suggested links by Google, Bing, and other search engines is where you want to be.
- How easy it is to communicate and type – For example http://www.dive4u.com may be a 6-letter domain, but think about how it comes across in conversation. “Our website is dive four, as in the number 4, you, as in the letter U, dot com” is just tedious to communicate. Now in that same conversation, present napadive.com – see what I mean?
- Target demographic – Does your Domain Name indicate what business you’re in and who your customer should be or did you use some name that means something to you – but nobody else – to target affluent scuba divers?
- Length – The shorter the URL (or domain name) the better. The fewer characters to type, the better chance they’ll land on your website vs another site that may redirect your valuable customers somewhere else. NapaDive – 8 logistically correct letters (two words) pertaining to exactly what they want and what you have to offer!