From a recent industry survey, here’s where dive shops make their money:
Percentage of 2010 Gross Sales Categories:
- Dive Equipment: 44.9%
- Dive Travel: 13.9%
- Training and Instruction: 23.9%
- Service and Airfills: 10.8%
- Apparel: 4.0%
- Equipment Rentals: 6.1%
- Books, DVDs, Misc: 2.0%
- On-Line Sales: 5.9%
- Other Classification: 6.1%
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